Famebit closes Selfserve
Get this live stream update and more in your Alexa Flash Briefings Here
Youtube owned influencer marketing site FameBit.com has been sending out emails to creators and brands to inform them
On June 1st, 2020: You will no longer be able to submit new proposals on the FameBit.com website, and the FameBit mobile app will be disabled.
On July 31st, 2020: All campaigns will be closed, and any unfinished campaigns will be refunded.
They’re closing off the self serve side of their site, that so many smaller creators use in favor of they’re
full-service program where our team of experts proactively matches creators with brands and provides end-to-end campaign management and delivery. endfamebite.com email
Make sure to claim any outstanding balances asap! Look for an upcoming blog on samproof.tv that focusses on alternative options for smaller creators and streamers to get brand deals and monetization opportunities.
What does this mean for big creators?
Not much will change for the top creators using the platform, as they state in their email “The full service program is working well for creators and brands – we’ve seen that creators earn 30 times more from full service deals than from self service deals, and self service represents only 4% of total FameBit payouts to creators.” So this 94% already has a fully functioning team behind it to curate these larger deals.
However where the drop off happens, from large creator worth working with to medium creator just below the line is unclear. Most likely we’re dealing with creators with 100,000 followers/subscribers and up, maybe 50K occasionally.
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What does this mean for Small creators?
Unfortunately for those small, micro and nano creators who may have previously been able to get a deals starting at $50 or more those days are done.
There are other companies out there who have access to brand deals on the low end and we’ll be putting a list together as soon as possible. But in lieu of that focus on growing your brand and reach.
You can look to monetizing your videos or live streams with things like Referral programs, affiliate programs, merch for your creative brand, etc
What does this mean for brands?
Similarly I fear smaller mom & pop style brands who previously had campaign budgets of a few hundred to a few thousand dollars will be cut out of the Famebit full service program. My guess is brands with large traditional entertainment budgets of $25K and higher will be the focus
On the bright side, budgets that were once allocated for TV have finally come to web media and that’s great for everyone! But it does mean as an indie creator you’ll need to work harder on growing a quality brand, developing your value prop and growing your reach.
Let me know what you think by tweeting @samproof or messaging me on discord goto samproof.tv/discord OR leave a comment below
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